Marketing Book Promoted With Intellectual Strip Video

punk_marketing_strip.jpg

In a mash up of a webcam stripper video and that news show where the anchors strip while reading the news, the authors of the book, Punk Marketing, have placed a video on YouTube in which a bespectacled, smart-looking, sexy woman, Cleo, reads an excerpt from the book while slowly removing her clothing. It’s hard to pass judgment on this one since there are two ways to go with it. Close your eyes and listen leading you to believe you are present at a fancy book reading event or open your eyes, turn down the sound leading yo to believe you are just enjoying yourself watching many of the thousands of webcam stripper video floating about the web. So, as a dutiful reporter, we think we’re going to have to watch this again…and again…and again to properly assess the effort and offer you a fair and balanced report. Pardon us while we click the Play button again.

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Steve Hall

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