While the title of this linked article is “Music Marketer’s Top Mistakes,” turned on its head, it offers some tips on how to use the Internet effectively to promote an artist. Briefly, develop a navigation-friendly website that offers full streams of a few of the artists songs for sampling with a link to buy the latest CD on every page. Offer fans a way to interact by providing forums. Join and use off-site forums and social networks such as MySpace.com to gut check consumer perception and to enter the conversation about that perception. Create a weblog that covers the artists activity from appearances to concerts to studio time. Use this weblog as a launching pad to get artist coverage from other weblogs that might find the artist’s weblog of interest to their own readers.
