In this MediaPost piece, Mitch Lowe, CEO of Jumpstart Digital Marketing, makes the case for moving media budgets from television to the Internet.
While TV is an exceptional medium for getting the consumer’s attention with the emotional rush of a well-executed car spot, the Internet can provides marketers a unique ability to collect data about an advertiser’s target audience. Traditional media never actually interacts with its audience so it cannot verify if its audience projections are true, nor determine how their audiences react to advertiser messages or make rapid adjustments to achieve better results for marketers.
