Now that everyone is multitasking, blogging and posting to forums, Marketers have come to realize, the best feedback on their Super Bowl marketing efforts will not come from formal research but from monitoring and joining the worldwide discussion racing around the Internet in real time.
Intelliseek and New Media Strategies are two of the companies who have taken on the challenge of measuring and monitoring conversation for marketers during and after this tear’s Super Bowl. The will do it by monitoring blogs, forums, industry analyst commentary and, in the case of Intelliseek, their own panel of bloggers. No doubt, there will be a flurry of activity and commentary for marketers to dig through. All this heightened communal conversation makes us want to simply close the laptop and actually watch the game.
