Marketer’s ‘OMG, Check This Out!’ Emails Lame, Advice Offered

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Alphamonkey, editor of Transbuddha, has some strong words for marketers who think they need to throw a veil over their lame “check out this cool site” emails that flood the email boxes of those of us on the editorial side of things. We couldn’t agree more. Alphmonkey writes, in part, “Don’t treat site editors and bloggers like they’re dumb, and we won’t immediately consign your e-mails to our ever increasingly vigilant spam filters. If you (and your client) think your site is mierda caliente, then have enough faith in it to provide us the details we want. Who built the site? Who is running the campaign? What other campaigns go with it? That information won’t tank a campaign, I promise.” Marketers, please heed that advice. Work with us. Don’t treat us like idiots.

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Steve Hall

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