Marketers Can No Longer Ignore Weblogs

Intelliseek CMO Pete Blackshaw says marketers can no longer ignore weblogs as powerful influencers and commenters on their brands. Every claim made by a marketer will be shredded to pieces by what is now becoming “citizens media.” If a marketer makes a claim, they had better well be able to back it up one hundred percent. Blackshaw puts this succinctly asking, “Can a wireless provider spending millions to tout customer service escape scrutiny when bloggers can readily provide links to thousands of disgruntled consumers providing evidence to the contrary? Can a pharma company afford to gloss over the fine print in advertisement when bloggers elect to super-size the untold message? Can an auto manufacturer pushing a “safety” message on TV risk having consumers type their brand into Google and have it punch back a loaded shelf space of contradictory messages by consumers?” No, no and no are the answers to those questions. Marketing has forever become a conversation – a dialog between marketer and consumer. With weblogs, it’s been proven consumers are ready to have that dialog. It’s not so clear whether marketers are ready to join that conversation.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

Women who become more elegant and refined as they get older usually display these 7 subtle behaviors

Women who become more elegant and refined as they get older usually display these 7 subtle behaviors

Global English Editing

Couples who live together but sleep in separate beds usually display these 7 traits, according to psychology

Couples who live together but sleep in separate beds usually display these 7 traits, according to psychology

Parent From Heart

7 signs you’re highly compatible with your partner but not necessarily in love, according to psychology

7 signs you’re highly compatible with your partner but not necessarily in love, according to psychology

Global English Editing

Men who stay physically fit into their 60s and beyond usually adopt these 7 simple habits

Men who stay physically fit into their 60s and beyond usually adopt these 7 simple habits

Small Business Bonfire

7 subtle behaviors of men who struggle to be consistent in relationships, according to psychology

7 subtle behaviors of men who struggle to be consistent in relationships, according to psychology

Hack Spirit

5 zodiac signs who always practice what they preach

5 zodiac signs who always practice what they preach

Parent From Heart