Catering to the ever dwindling attention span and capitalizing on its name, One Second breath freshener has placed a once second commercial during every commercial break on every TV station in Belgium yesterday. The ad shows a woman placing the gel on her tongue followed, quickly, of course, by a shot of the product. Other versions of the ad are set to launch in France, the U.K. and the Netherlands. The ad was created by Antwerp-based Duval Guillaume.
