The stodgy, staid medium known as outdoor continues to impress with its inventiveness and its creativity. That inventiveness and creativity is on full display from a billboard company itself. Stroer Out of Home Media launched a live billboard performance in Warsaw which placed a Marilyn Monroe look-a-like atop a billboard cat walk and creative underneath with rotating imagery of a man looking upward as the models skirt blew up as it did in the famed movie scene from The Seven Year Itch.
Sometimes labeled landscape litter, billboard advertising has certainly not had it easy as an ad medium. States have banned it. Towns have closely zoned it.Environmentalists have shaken their pointed finger at it. But it continues to impress and it continues to re-invent itself. From multi-panel to 3D to digital, boards just keep getting more versatile. Of course, no one wants a Times Square in their back yard but, properly placed, the medium can be an effective one.
