Mariah Carey to Launch Fragrance Line With Elizabeth Arden

  • 1 min read
Mariah_Carey_Arden.jpg

Mariah Carey has signed a global licensing and marketing deal with Elizabeth Arden to create and promote a fragrance line using the pop star’s name. The line will be introduced Spring 2007 and it’s reported Carey will be involved start through finish from product development to marketing promotion. Carey joins Britney Spears who already has a fragrance line with Elizabeth Arden.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

If you want to feel more loved by your children as you get older, say goodbye to these 7 behaviors

If you want to feel more loved by your children as you get older, say goodbye to these 7 behaviors

Hack Spirit
If someone secretly dislikes you, they’ll usually display these 7 subtle behaviors

If someone secretly dislikes you, they’ll usually display these 7 subtle behaviors

Hack Spirit
As AI-generated content floods search results and social feeds, a growing number of companies now exist just to certify that a human made the thing you’re looking at

As AI-generated content floods search results and social feeds, a growing number of companies now exist just to certify that a human made the thing you’re looking at

Global English Editing
Audiobook listening has grown every year for more than a decade, and the people driving it aren’t replacing reading — they’re redefining what counts as it

Audiobook listening has grown every year for more than a decade, and the people driving it aren’t replacing reading — they’re redefining what counts as it

Global English Editing
Psychology says people who reach retirement age without close friends aren’t cold or difficult, they were often the person everyone leaned on so heavily that no one thought to ask what they actually needed

Psychology says people who reach retirement age without close friends aren’t cold or difficult, they were often the person everyone leaned on so heavily that no one thought to ask what they actually needed

Global English Editing
8 signs your adult child trusts you with things they tell no one else

8 signs your adult child trusts you with things they tell no one else

Hack Spirit
Load more