Maria Sharapova’s Dog Springboards into Owner-Eclipsing Fame

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canon-dolce.jpg

Last year Canon ran a series of ads where tennis pro Maria Sharapova follows her dog Dolce around, snapping an endless string of doting pics the way pet owners like to do.

This year, we see the fruits her labors reaped: this new spot depicts PowerShot-toting fans racing over to the tennis star — and taking pictures of Dolce instead of her.

Maria’s not happy about that. But on the cheery up, Dolce’s apparently lost the ability to think out loud in a Spanish accent.

For every cloud, a silver lining.

The spot concludes, “Make every shot a PowerShot.” It isn’t clear how Dolce’s rise to fame pushes that agenda, unless it’s to say enough snaps with a PowerShot can make you a celebrity overnight. (Or over the course of a year-long Canon ad campaign.)

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Steve Hall

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