Yesterday in Moscow, Samsung announced that global sports icon and four-time Grand Slam title winner Maria Sharapova was named as its brand ambassador for the Sochi 2014 Winter Olympics. In this role, Sharapova will work with Samsung to promote sporting and Olympic ideals as well as help raise awareness for Samsung’s Sochi 2014 sponsorship.
The company also unveiled its Samsung GALAXY Team Russia for Sochi 2014, which features NHL All-Star and 2009 Stanley Cup champion Evgeni Malkin. The Samsung GALAXY Team is one of Samsung’s key initiatives around the Olympic Games, aimed at promoting the Olympic Movement and providing “direct contact” between Olympians and their supporters around the world.
Following the debut of Team Russia, Samsung will continue selecting top athletes in 16 countries to join the Samsung GALAXY Team in an effort to spread the Olympic spirit.
To date, Sharapova has lent her skills and beauty to Land Rover, Evian, Google, canon, Nike and was also at the center of a crotch shot debacle with Dentsu.
