It seems to be celebrity week here in the ad business. not that that’s anything new but in just the past few days, Mariah Carey signed with Elizabeth Arden and Kate Moss signed with both Calvin Klein and Nikon. Now Maria Sharapova has signed with Land Rover to front the SUV-maker’s marketing. As part of the deal, Sharapova will get an land Rover for her own use and she’ll participate in retail promotions and events. As ApeChild predicted 2.5 years ago, Sharapova would become one of The New babes of Tennis.
While a couple years ago, marketers were mulling Sharapova’s potential as a celebrity spokesperson, Cannon has already hooked up with the tennis pro and Nike, Prince and NEC did small deals with her in the past. It would appear Sharapova has cast aside Anna Kournikova and stepped into the role of tennis spokesbabe. Welcome.
