MediaPost’s Amy Corr has gathered together a few recent campaign launches in her Out to Launch column, one of which proves beer marketers haven’t left scantily clad women as seducers…uh…sellers of its products. A new campaign for Milwaukee’s Best (yes, they do need all the help they can get) has launched on TV, print, an on the web with the tagline, “Brewed for a Man’s Taste.” Taste in what, you ask. Taste in “finely tuned” woman apparently. The website has all the usual male stupidity such as an ogling game in which a man must avert his eyes from his best friend’s girlfriend’s cleavage but if that’s not possible, the site also provides wallpaper and downloads of finely Photoshopped models to ogle on the privacy one’s own computer screen.
While the site reinforces man’s neaderthal tendencies, the commercials, which feature proverbially manly men acting proverbially unmanly, are actually quite funny and not far from reality.
