
In what could be either a genre-busting piece of reality TV hilarity or a horrific cheese fest of epic proportion, Brawny has launched Brawny Academy, an eight episode online reality show in which eight men, sent by their wives, will undergo training to become more thoughtful, more helpful and more romantic. The preview is filled with the usual collection of stereotypically moronic men who think their great husbands when, in fact, they’re a bunch of unappreciative, lazy hunks of couch meat. Conversely, it’s a collection of men who have been dumbed down by recent society’s insistence they dispense with anything remotely resembling manhood and don an air of sensitivity usually reserved for overwrought self-help gurus.
Advergirl reports the series was created by Fallon and produced by Feists and Biscuit’s Tim Godsall. Hopefully, this will be more interesting than Brawny’s gushing hunk in as earlier online outing, Innocent Escapes.