In its continuing mission to leverage any and all things for publicity, PETA purchased – for a the paltry sum of $200 – the right to place an ad on the urn of Aaron Jamison, a man who died of colon cancer this past weekend. When he learned of his condition, Jamison reached out to the ad world to help cover the costs of his impeding funeral.
At the time, Jamison joked, “I’m 400 pounds, so there’s enough ashes to go around.” Reportedly, 16 companies ponied up for ad space on his urn(s).
One of PETA’s suggested ads reads, “I’ve Kicked the Bucket – Have You? Boycott KFC.” The other urn ad reads, “People Who Buy Purebred Dogs Really Burn Me Up. Always Adopt.” These are proposed ads and proposed visuals. Actual shots of the actual urns have not yet been seen though last year it was reported Jamison would paint the messages own his own urns prior to his death. That will, one assumes, be determined this Saturday when his memorial service is held.
One might call this shameful. But one never really knows what direction one’s life will take.
