You’ve got to be pretty pissed off to spend $1,000 on a Promoted Tweet just because an airline lost your bags for a couple of days. But that’s exactly what Husan Syed did when British Airways lost his father’s bags on a recent flight.
Syed went on a Twitter rant earlier this week after the airline lost his father’s bags. In addition, Syed purchased promoted tweets to the tune of $1,000.
But, late yesterday, as promised, Syed revealed his spend of $1,000 and metrics which show the spend garnered 76,800 impressions and 14,600 engagements.
One of his tweets, “I Can Haz My Baggage,” garnered 45 retweets and 37 replies with an engagement rate of 18.7%
Final Spend pic.twitter.com/jgTHLGzlkk
— (@HVSVN) September 3, 2013
Here he reveals the performance of his top tweets;
Breakdown of my Top Tweets pic.twitter.com/87uzlTKiV7
— (@HVSVN) September 4, 2013
His efforts landed him an interview on CNN. Not bad for $1,000.
