While there seems to be no bid interest, a man has decided to capitalize on his trip from Columbus, OH to Miami where he will attend the 2005 FedEx Orange Bowl by offering himself to advertisers on eBay. A man calling himself andypinky_99 promises advertisers exposure at two airports in Columbus and Miami as well as exposure at the game and around Miami during his three day stay. He offers bidders any form of advertising including donning a company’s company garb, plastering his rental car with corporate stickers and talking up the company. While it may be both ingenious and idiotic at the same time but it certainly aligns nicely with the proliferation of viral and word of mouth advertising. In effect, he’s offering himself up as a walking, talking brand steward. It’s no surprise why advertisers haven’t bid.
Aside from the possibility the guy is a kook and could ruin a brand, most media planners would rather lay back, make a humongous spot buy during the game and call it a day rather than lift a finger to manage minions of marketing messengers.
