When you’re a starving model and you’re desperate to appear in a fashion ad, what do you do? You create a fake Gucci ad, get it placed in a newspaper and have the bill sent to Gucci, of course. An unknown man placed a call to Swiss weekly SonntagsZeitung, the paper ran the ad and, yes, sent the $50,000 bill to Gucci. Oops. The paper claims the order “came in too late” to be checked to validity.
The man has previously attempted to dupe once pretending to be Puerto Rican singer Chayanne to book concert venues. Does this man need help or is he the industry’s answer to guerrilla marketing? He might want to steer clear of Boston if it’s the latter.
