For a woman, not being able to see her feet without leaning over her protruding breasts could, by some, be considered a good thing. For a man with man boobs, not so much. Norwegian fitness center Oxygo Gym is in touch with that sentiment and has illustrated it nicely in this new newspaper campaign which broke January 19.
Created by Oslo agency 2008scandinavia, places the viewer in the eye of the beholder…a highly motivational position from which said beholder can relish in the disgust of their man boobs. Others have commented on another body part that’s being concealed by this dude’s belly but, for once, we’re just not going to go there. Besides, we know you’re smart and can figure it out. And, we really, really don’t want to go there.
