In a stunt only true beer lovers could love, Saatchi & Saatchi New Zealand teamed with a man’s best friends, a group of beer technicians and a plumber to prank a man and his wife by re-plumbing their entire house with Tui beer.
When the man and his wife arrive home, they can’t quite figure out what’s going on when every faucet in their house is running with cold beer . Even the shower.
Of the stunt, Saatchi Creative Director Corey Chalmers said,”Tui drinkers are clever schemers, and up for a laugh. We also know the boys wouldn’t buy into faking it so we needed to be authentic. We one hundred percent did this for real, and it shows. Luckily, our hero Russ was a master hardcase himself so once the deed was done, he was completely into the idea.”
The stunt has garnered 1.8 million views on YouTube since its release September 16.
