Keeping to its preference for minimalism, David&Goliath demonstrate Mammoth Mountain’s … mammoth nature under two-word tagline “Play Big.”
The creative is as brusque — a lot like DDB’s “Think Small” ad for VW, but not as wordy, and the concept’s reversed: it’s not the microscopic object Mammoth’s selling you; it’s the empty space around it.
See snowplow, see house (at left). All that open space? That’s supposed to be the mountain. Same idea with the billboard Steve reviewed here.
