Mammoth Mountain Embraces the White Space

Steve Hall

Jan. 30, 2009
1 min read

Keeping to its preference for minimalism, David&Goliath demonstrate Mammoth Mountain’s … mammoth nature under two-word tagline “Play Big.”

The creative is as brusque — a lot like DDB’s “Think Small” ad for VW, but not as wordy, and the concept’s reversed: it’s not the microscopic object Mammoth’s selling you; it’s the empty space around it.

See snowplow, see house (at left). All that open space? That’s supposed to be the mountain. Same idea with the billboard Steve reviewed here.

Steve Hall

TRENDING AROUND THE WEB

Research suggests boomers who grew up in working-class homes during the 1950s and 60s developed these 8 toughness traits that most people today couldn’t survive with — and it explains why they can’t understand why younger generations ‘give up so easily’

Global English Editing

Adults who were praised exclusively for being ‘good’ as children often become people who have no idea how to want things for themselves because desire was never part of the identity they were rewarded for

Global English Editing

Psychology says people who won’t travel because they can’t leave their dog, or who turn down social invitations to stay home with their pet, aren’t isolated — they’re prioritizing the one relationship in their life that never makes them feel like a burden

Global English Editing

I’m 65 and my father died in 1996 without ever once telling me what scared him and I’ve spent twenty-nine years collecting the questions I would have asked if I’d known men from his generation needed permission to be something other than strong

Global English Editing

There’s a specific kind of loneliness that belongs to people who never had children. It doesn’t arrive as sadness. It arrives as irrelevance, the growing suspicion that the future is a conversation happening in another room that you were never invited into.

Global English Editing

If someone over 65 seems completely uninterested in what’s trending, who’s winning elections, or what people are outraged about this week, psychology says they’ve reached a level of emotional mastery that most people mistake for disengagement

Global English Editing

Mammoth Mountain Embraces the White Space

Steve Hall

RECENT ARTICLES

Lazy people who become highly disciplined often practice these 10 simple habits

People who light up every room they walk into usually display these 8 subtle behaviors

10 little things to start doing now to get ahead of everyone else in 5 years

People who are naturally quiet but highly observant usually display these 8 subtle behaviors

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors

Dad Uses Hot Daughter to Sell Car on eBay

TRENDING AROUND THE WEB

Research suggests boomers who grew up in working-class homes during the 1950s and 60s developed these 8 toughness traits that most people today couldn’t survive with — and it explains why they can’t understand why younger generations ‘give up so easily’

Global English Editing

Adults who were praised exclusively for being ‘good’ as children often become people who have no idea how to want things for themselves because desire was never part of the identity they were rewarded for

Global English Editing

Psychology says people who won’t travel because they can’t leave their dog, or who turn down social invitations to stay home with their pet, aren’t isolated — they’re prioritizing the one relationship in their life that never makes them feel like a burden

Global English Editing

I’m 65 and my father died in 1996 without ever once telling me what scared him and I’ve spent twenty-nine years collecting the questions I would have asked if I’d known men from his generation needed permission to be something other than strong

Global English Editing

There’s a specific kind of loneliness that belongs to people who never had children. It doesn’t arrive as sadness. It arrives as irrelevance, the growing suspicion that the future is a conversation happening in another room that you were never invited into.

Global English Editing

If someone over 65 seems completely uninterested in what’s trending, who’s winning elections, or what people are outraged about this week, psychology says they’ve reached a level of emotional mastery that most people mistake for disengagement

Global English Editing