As a bit of therapy from time to time, we’re happy to view “making of” videos just to remind ourselves how much work goes into creating a commercial and, conversely, just how easily unfair it can be to quickly criticize such work with reckless abandon. So, today, we do our penance in watching this video which documents the making of a new commercial, The Journey, for Motorola’s Rizr Z8 high resolution mobile phone.
The ad, which follows the same actor through 150 years of video technology, was created by Abbott Mead Vickers BBDO and directed by MJZ’s NicolaiFuglsig. As part of our penance, we offer no critique of this work.
