New York Times Digital and CBS MarketWatch have launched half page advertising units on their pages allowing a much larger and more eye catching creative pallet.
“One of the major items we hear from folks is that creative ad folks couldn’t do enough with the current sizes,” said NYTD VP of Sales Jason Krebs. “We felt that was a valid point the agencies were making. We created something not just bigger but better.”
Time will tell if this move to larger ad units, representing the traditional offline 50/50 ad to edit ratio, will succeed. [via MediaPost]
