Some good news on the television ad tracking front. Today, the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (AAAA), announced that four major television networks – ABC, CBS, NBC and FOX – are now fully Ad-ID compliant. This means, TV spots can be tracked UPC code style improving the accuracy and efficiency of many advertising processes from delivery through billing, and will ultimately contribute to measuring advertising effectiveness across campaigns.
