Just what is it about guys and bras? It’s like the subject comes up and we’re in high school all over again, snapping the bra of the cute girl sitting next to us in social studies. Oh yes, breasts make boys (and men) do very stupid things. Sadly (or maybe not), snapping the back of a girl’s bra may be a thing of the past if this backless bra from Maidenform takes off.
Created by ABC American Inventor contestant Elaine Cato, the bra is getting a big creative and media push from VIA Group, which will launch campaign “This Feels Right” with the tag “Out with the old, in with the new.” Media will consist of women’s magazine’s, outdoor and online.
The best part of the campaign, however, is the promise from VIA chief creative officer and creative director to model the bra upon request. Some of the Adrants office interns tried the bra on but none of them could fit into it because of our minimum breast size policy. When hiring interns, they have to be at least a D cup — and many of our interns are a lot bigger than that. VIA sent us a tiny little 34B-sized bra so there was no way our interns could get the thing over their big breasts.
So I guess we’re going to have to wait for the VIA boys to model the thing and send us the pictures. As soon as they do, we will share them with you immediately.
