It’s a known fact nutritional supplement ads are boring. It’s a known fact most coupon-style ads are boring. What’s not known is the fact, in advertising, two boring things can, with a twist, become very unboring. That’s what Draft/FCB Chicago has accomplished with its campaign for Optimum Nutrition Pro Complex APS. In order to redeem the coupon in this ad for a free sample of the product, the reader must not simply tear out the coupon but tear the entire magazine requiring 240 pounds of force. The ad appeared in the June 2007 issue of Flex.
For those who can’t seem to muster the strength required to rip the entire magazine, Optimum Nutrition is happy to send a sample of Pro Complex APS…as long as the requesting party is happy to pay for the sample.
