It seems the American Society of Magazine Editors – which, oddly, sounds like a bunch of old men sitting around in a smoke-filled country club lounge – didn’t take too kindly to the recent stunt The New Yorker pulled with Target – selling all ad pages, exclusively, to the discount giant. The Society requires magazine’s with one sponsor to include an editorial statement stating the advertiser had no influence over editorial content. The New Yorker did not include such a note. Whether or not lines were crossed here, Target, as always, accomplished a masterstroke of publicity with this move and is likely sitting back laughing at all of those who have raised issue with the stunt.
