Speaking at yesterday’s International Federation of Periodical and Press World Magazine Conference at Manhattan’s Waldorf-Astoria, Starcom MediaVest Group CEO Renetta McCann told publisher they better get their act together and start creating more personalized content and provide “more of a screen-based entry point for consumers.” She suggested video content to be deliver to cell phones and printed content to drive readers to the magazine’s website.
While this really shouldn’t be surprising to any magazine publisher, many at the conference, as Ad Age put it, “expressed surprise at how far behind the magazine industry appeared to be compared to the music or TV industries, which already have been modifying content for delivery over fiber optics or wireless.” Get with it you magazine types.
