Partnering with Smirnoff, Madonna has launched Global Nightlife Exchange, a JWT-created campaign which uses Smirnoff’s Facebook page to ask people to share their nightlife experiences. Part of the campaign includes a November 12th event that will consist of 50 parties held simultaneously in 50 different countries. Madonna will attend one of the parties and choose her next tour dancers. To enter, a dancer has to submit a 60 second video.
