Madness, a band, just released The Liberty of Norton Folgate, which it’s promoting by way of ad nostalgia.
The spot appropriates old Cheer spots where a Very Sterile Man washes soiled shirts with both Cheer and “ordinary detergent.” In this case, the soiled accoutrement is The Liberty of Norton Folgate. The latter was washed in both ordinary detergent and fictional brand “Zazz.”
Five and a half out of Madness’ seven band members concluded the album was vastly improved with the latter. We’re not sure what happened to the other one and a half members, but it probably had something to do with the button labeled “Permanent Press” and those pesky spin cycle propellers.
Clever. But wait — does this mean Liberty is less profane, or less gritty, or just really, really wet?
Work by production team Gas & Electric; directed by Sell! Sell!.
