Denver agency Cactus is out with new work for the Colorado Lottery. The agency was charged with developing a “fun and memorable” method of promoting the lottery’s new St. Patrick’s Day themed Shamrock Shuffle scratch ticket.
The agency’s solution? Lyrically linguistic Lucky Liam the leprechaun. Liam raps about his bangin’ life and how lucky he is which, of course, is to convince the rest of us we can be lucky too. If only we drop a little coin to buy a Shamrock Shuffle scratch ticket.
