Lynx Deodorant (Axe in the States), with the launch of LynxJet, is perpetuating its use of sexy women to raise the body temperature, among other things, of young men foolish enough to think deodorant has something to do with their ability to increase their dipstick quotient. It’s JetBlue for the deodorant deprived. It’s Hooters Airlines but without all the cleavage induced sweating. But mostly, it’s diversionary advertising that is just fun enough to create a little fantasy in a guy’s mind when he’s strolling down the deodorant aisle in the drug store. A fantasy, perhaps, powerful enough to make him actually buy the stuff.
But, as is always the case, some people didn’t quite get the joke.
