Lynx World Cup Ad Begs Many Questions

  • 1 min read
LynxWorldCup_bra_shirt_over_face.jpg

So…what is this World Cup-themed Lynx poster campaign trying to say? Soccer fans should be hot and female? A country’s color should be incorporated into bra design? Having a thin waist and big boobs will guarantee you a slot in a Lynx ad? Soccer is somehow related to the crucifixion? Women with hot bodies but not-so-hot faces can be in Lynx ads too? Men only care about boobs?

Do tell, BBH UK.

Picture of Steve Hall

Steve Hall

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