Following its long running strategy of attracting men with the most powerful aphrodisiac, women, and its latest Bom Chica Wah Wah theme, Lynx, with help from the Lynx Mynxes, has launched Lynx Players and the Bom Chicka Wah Wah Rally – some kind of flirting contest. Anyway, it’s all about bodacious babes and Florida sunshine. Oh, and, apparently, some deodorant gets sold along the way.
