Luxury Branded Toilet Paper Makes Its Mark

  • 1 min read
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John Brock points us to a Radar piece on luxury toilet paper, how it’s taking off in Europe and how may or may not in America. Granted the so-called luxury market – those folks who pay obscene amounts of money for luxury branded stuff when normal stuff would do just fine – is growing rapidly and Toilet Paper World President Kenn Fischburg says the notion is “not dissimilar from enjoying different kinds of wine, a chardonnay versus a cabernet,” we’re not buying it. No one wants to wipe their ass with a Gucci handbag.

Picture of Steve Hall

Steve Hall

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