Lux Makes Stop Motion and Soap a Somehow Sexy Combination

ana_lux.jpg

Portland-Based Bent Image Lab gets innovative and uses a human face to sex up a stop motion character who goes from sweetheart to siren in this 60-second ad for Lux Provocateur soap and agency Santo Argentina (Spanish version here). Executive Producer Ray Di Carlo explains, “It was just a really good way to solve a problem I see in some stop motion puppets –a lack of soul.”

Technical breakthroughs aside, the content is a far cry from Wallace and Grommett. After a forest bath with some black Lux soap the id-operative heroine makes the antlers of deer grow in addition to turning up mustaches on her former village brothers. And what in hell is going on with the whip-wielding gnome-looking thing? – Contributed by Angela Natividad

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

7 traits of people who binge eat junk food when they’re stressed or unhappy

7 traits of people who binge eat junk food when they’re stressed or unhappy

Parent From Heart

If you can still do these 8 things in your 70s, you’re at least 15 years younger than your actual age

If you can still do these 8 things in your 70s, you’re at least 15 years younger than your actual age

Global English Editing

If someone does these 7 things consistently, they respect you deeply

If someone does these 7 things consistently, they respect you deeply

Hack Spirit

7 traits of people who tend to self-sabotage when things start going well for them

7 traits of people who tend to self-sabotage when things start going well for them

Global English Editing

Reinventing retirement: why 60-somethings are building “portfolio careers” instead— and loving every minute of it

Reinventing retirement: why 60-somethings are building “portfolio careers” instead— and loving every minute of it

Global English Editing

7 traits of people who have hundreds of unread emails in their inbox, according to psychology

7 traits of people who have hundreds of unread emails in their inbox, according to psychology

Global English Editing