Lux Makes Stop Motion and Soap a Somehow Sexy Combination

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Portland-Based Bent Image Lab gets innovative and uses a human face to sex up a stop motion character who goes from sweetheart to siren in this 60-second ad for Lux Provocateur soap and agency Santo Argentina (Spanish version here). Executive Producer Ray Di Carlo explains, “It was just a really good way to solve a problem I see in some stop motion puppets –a lack of soul.”

Technical breakthroughs aside, the content is a far cry from Wallace and Grommett. After a forest bath with some black Lux soap the id-operative heroine makes the antlers of deer grow in addition to turning up mustaches on her former village brothers. And what in hell is going on with the whip-wielding gnome-looking thing? – Contributed by Angela Natividad

Picture of Steve Hall

Steve Hall

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