Last Thursday, before Super Bowl insanity set in and walled off all other forms of advertising, RedLaser & Lupe Fiasco took over Union Square in New York with video projections, lasers and a custom QR code to promote upcoming release of the artist’s latest album, Lasers. Support for the event was built with social media and a crowd of Lupe Fiasco’s fans who came out to show their support.
By downloading the RedLaser app and scanning the custom QR code broadcast on the building, users could pre-order the album on the spot. Swirl Integrated Marketing in San Francisco executed the program.
