Lucky Brand Jeans Offers 50 Percent Off Horror of Black Friday

lucky_brand_friday_23.jpg

So Lucky Brand Jeans, the company that traversed the States this past summer with its Denim Highway flower power bus, brings us Friday the 23rd, a Friday the 13th-style promotion complete with movie trailer that hypes its buy-one-get-one-free sale which, despite the title runs from November 18 to December 1. Of course, offering a sale on the biggest shopping day of the year is the entire point. Nothing’s usually on sale that day because everyone is primed to spend ridiculous sums of money on pointless purchases anyway.

So if you need an extra pair of jeans, maybe you do actually want to slog your way to the mall with the rest of middle America’s sloth for a fun-filled day of fighting off obnoxious idiots, overweight fatties who use their bulk to push everyone else out of the way and giggling gaggles of teens wearing lowrider jeans, exposed thongs and backless tops. OK, so maybe there are some positives to visiting the mall on occasion.

We like the effort. And hey, it’s much more fun than a 50 percent off coupon in the Sunday paper.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

The art of the Sunday call: 8 things that happen psychologically during a 12-minute phone call with an aging parent that neither person will ever name but both people feel

The art of the Sunday call: 8 things that happen psychologically during a 12-minute phone call with an aging parent that neither person will ever name but both people feel

Global English Editing

Psychology says the person who is kind to everyone and close to no one isn’t always lacking in the capacity for intimacy — they’re managing their exposure to it, and management and intimacy are fundamentally incompatible, which is why the closeness they’re managing against never quite arrives

Psychology says the person who is kind to everyone and close to no one isn’t always lacking in the capacity for intimacy — they’re managing their exposure to it, and management and intimacy are fundamentally incompatible, which is why the closeness they’re managing against never quite arrives

Global English Editing

Women who have developed something genuinely beautiful in their character by the time they reach their 60s and 70s aren’t the ones who were always kind — they’re the ones who went through enough to become bitter and chose something else instead, who were let down enough times to close off and decided to remain open anyway

Women who have developed something genuinely beautiful in their character by the time they reach their 60s and 70s aren’t the ones who were always kind — they’re the ones who went through enough to become bitter and chose something else instead, who were let down enough times to close off and decided to remain open anyway

Global English Editing

People who have quietly accumulated real financial security over a lifetime don’t talk about money the way people who are trying to signal wealth do — they’re unhurried, they never seem to be calculating, they replace things when they wear out rather than when they impress, and there’s a specific quality of ease in how they move through the world that has nothing to do with spending and everything to do with never once having to wonder whether they can

People who have quietly accumulated real financial security over a lifetime don’t talk about money the way people who are trying to signal wealth do — they’re unhurried, they never seem to be calculating, they replace things when they wear out rather than when they impress, and there’s a specific quality of ease in how they move through the world that has nothing to do with spending and everything to do with never once having to wonder whether they can

Global English Editing

I’m 65 and I spent my entire adult life being the most competent person in every room I entered and it took a therapist asking me one very quiet question at 63 to help me understand that the competence wasn’t confidence — it was the strategy of a child who learned that being needed was the closest available substitute for being loved

I’m 65 and I spent my entire adult life being the most competent person in every room I entered and it took a therapist asking me one very quiet question at 63 to help me understand that the competence wasn’t confidence — it was the strategy of a child who learned that being needed was the closest available substitute for being loved

Global English Editing

I grew up in the 1960s when a handshake still meant something and your word was a contract — and I’m watching a world where nobody believes anything anyone says anymore and wondering if we lost something irreplaceable when we decided trust was naive

I grew up in the 1960s when a handshake still meant something and your word was a contract — and I’m watching a world where nobody believes anything anyone says anymore and wondering if we lost something irreplaceable when we decided trust was naive

Global English Editing