We’re behind on this a bit but New York’s Night Agency has put together a 21st century version of a 1960’s flower power, cross country tour for Lucky Brand Jeans complete with tricked out 1949 Flxble bus. The bus, which recently made its way across the country from LA, is now in New York City and will be parked in front of the Lucky Brands store at Broadway between Prince and Spring around 4PM where The Hysterics will perform if you want to check it out.
The bus will then set out to traverse the country again making stops at events such as Lollapalooza, Voodoo Music, 10,000 Lakes, Austin City limits and others throughout the summer and fall.
Accompanying the tour is the website DenimHighway, complete with old-school soundtrack, on which you can track the bus’ location and the events at which it will appear. There’s also a blog that will detail the trip in full detail.
We’re going to catch up with the bus ourselves when we and the bus will be in Chicago August 1. The bus will be there for the Crossroads Blues Festival among other things and we’ll be there for ad:tech.
