Loving Mother Smothers Son in Taco Bell’s Smothered Burrito Ad

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Who doesn’t love the attention of a doting mother every once in a while? And the loving attention of a doting mother becomes ever more important when you’re one of the 24% or so of 20-34 year olds living at home.

Deutsch LA gives nod to this statistic in a new Taco Bell commercial — perfectly titled Smothering Mother — which promotes the brand’s Smothered Burrito. In the ad, mom buzzes about tending to her son’s every need with rapid fire questions and commentary.

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Steve Hall

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Greif and Gleason’s 1980 research on how children learn politeness routines found that young children almost never say “please” or “thank you” spontaneously, they say it because a parent prompts them with “what do you say?” dozens of times a week, meaning the reflex adults later display without thinking twice was built through years of someone else’s prompting long before it became automatic.

Greif and Gleason’s 1980 research on how children learn politeness routines found that young children almost never say “please” or “thank you” spontaneously, they say it because a parent prompts them with “what do you say?” dozens of times a week, meaning the reflex adults later display without thinking twice was built through years of someone else’s prompting long before it became automatic.

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