With help from Blacklist, Goodby, Silverstein & Partners adds “Firesprite” to Frito-Lay’s painfully adorable Made for Each Other campaign.
In the words of the pressie: “Made for Each Other is about that brilliant moment where two worlds collide to make an even greater whole. […] Much like Dips and Chips, when our two heroes meet you just can’t help but smile.”
In this spot, a well-meaning little firesprite chars everything he touches — until he finds unlikely harmony with a giant blanket on a windy day.
I realize how insane that sounds, but really, it’s cute, and in keeping with the chip/dippy happy-ever-after we saw in the previous spots (“Sockets” remains our favourite).
Music by Leon Jean Marie. If you dig the effort, click on the website — linked above — where you too can make magic happen between pairs.
