It’s quite clear some people get excited about their vehicles. Some more than others. They will dance, they will prance. They will sing, they will swing. They will commend, they will recommend. They will rave, they will praise. They will aggrandize, they will advertise. They will dramatize, they will hyperbolize. They will amplify, they will magnify. But will they go operatic?
If said excited are fans of “The More Grand Cherokee,” then, oh yes, yes they will. And they will do it with gusto and with pride. Excitement and glee. Admiration and pride. Appreciation and idolization. Glorification and sentimentalization. Oh yes, forthright and dedicated, these car nuts will express their love no matter the oddity of the expression.
What with all this crazy love of product, it’s not surprising this spot comes courtesy of Chuck McBride’s Cutwater, creators of those silly (but amazingly executed) Ray Ban videos which elicit product love in a decidedly different but equally odd manner.
The spot was directed by Mark Romanek and produce by Anonymous Content.
