Lost Sock Street Posting Promotes SciFi’s ‘Triangle’

  • 1 min read
scifi_triangle_sock.jpg

The sidewalks of New York are always filled with interesting postings, odd imagery and, yes, ads. Bucky Turco spotted one of those “I’ve lost my cat” type postings on a street pole which turned out to be a promotion for Sci Fi’s new show, Triangle. The posting shows a picture of a sock with the headline “Lost” and provides tear off tags with a link to nothingstayslostforever.com, a promotional site where visitors can enter a sweepstakes to win a home theater system, a television and an Xbox 360. Actual “lost socks” with the logo were placed in various laundromats too. Cunning created and executed the promotion.

Turco didn’t like the Xbox tie in but we think the over all promotion is intriguing enough to warrant notice and create awareness of the show. Only time and Nielsen will answer that question.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

Real confidence rarely needs to announce itself: it shows up as stillness under pressure, a level voice when everyone else in the room is raising theirs, a willingness to let silence sit for a few extra seconds, and no need to perform for an audience that was never really watching

Real confidence rarely needs to announce itself: it shows up as stillness under pressure, a level voice when everyone else in the room is raising theirs, a willingness to let silence sit for a few extra seconds, and no need to perform for an audience that was never really watching

Global English Editing
A survey of 2,000 women over 45 commissioned by the herbal remedy brand A. Vogel found that more than two-thirds felt completely ignored by men the moment they walked into a crowded room, and 46 percent said no one around them seemed to understand what that shift actually felt like

A survey of 2,000 women over 45 commissioned by the herbal remedy brand A. Vogel found that more than two-thirds felt completely ignored by men the moment they walked into a crowded room, and 46 percent said no one around them seemed to understand what that shift actually felt like

Global English Editing
Received Pronunciation, the accent linguists still nickname the Queen’s English, took shape inside a handful of England’s most expensive private schools, and it remains such a reliable marker of that background that a stranger can often place someone’s education within a single sentence.

Received Pronunciation, the accent linguists still nickname the Queen’s English, took shape inside a handful of England’s most expensive private schools, and it remains such a reliable marker of that background that a stranger can often place someone’s education within a single sentence.

Global English Editing
9 truths about people that regular volunteers learn fast

9 truths about people that regular volunteers learn fast

Hack Spirit
7 habits of people who remember everyone’s name and use it well

7 habits of people who remember everyone’s name and use it well

Hack Spirit
What a glass of wine at 8pm actually does for a writer — and what it doesn’t

What a glass of wine at 8pm actually does for a writer — and what it doesn’t

Global English Editing
Load more