If you saw a phone laying on the ground, would you pick it up and see if you could find out who the owner was and return it? That was the premise behind a recent stunt BBDO Shanghai crafted for city guide Time Out Shanghai. Called Stolen Phone Tour, those who picked up the phone were treated to a text message-guided tour of some of Shanghai’s hidden gems, all captured hidden camera-style.
These stunts are awesome. Stunts that entice people to do things they normally wouldn’t. Stunts that amuse people. Stunts that hijack people’s online lives. Even stunts that turn people into criminals. Sadly, most of these great stunt never occur in America because in America we simply do not know how to have fun. We do, however, know how to lob lawsuits at one another like two three-year-olds throwing sand at each other in a sandbox.
