While we’re not quite what the draw is about watching television on a 2.5 inch screen in a world of 50 inch televisions, we can’t complain about Walt Disney’s deal with Apple to provide next-day downloads for $1.99 via iTunes to the new video iPod of ABC’s popular series Lost and Desperate Housewives, among others. With dwindling television viewership and, hence, dwindling ad revenue for networks, providing mobile, commercial-free, pay-per-view programming makes a tremendous amount of sense for the nets. If this takes off, networks will run with glee to the bank. Marketers, with an ad medium pulled out from under their feet, may not be so happy.
