Search company LookSmart has entered a deal with the University of California, Berkeley, under which LookSmart will develop a branded web search property for Cal Athletics that will support the university?s athletic programs while supplying search results to Cal students and alumni.
Beginning this summer at CalBears, CalBearsSearch and via a toolbar application, CalBears Search? will provide results powered by LookSmart?s search engine. Each time users click on a paid listing, a portion of the revenue will go to support Cal Athletics. CalBears Search? will also feature free access to LookSmart?s full text article database.
Cal Athletics will promote CalBears Search to Cal?s 20,000 faculty and staff and 165,000 alumni living in the Bay Area through an integrated radio, print and interactive marketing campaign.
