AdFreak points to an interesting story about an Australian erectile dysfunction company, Advanced Medical Institute which placed a billboard with the headline “Want Longer-Lasting Sex?” That particular headline didn’t sit well with those who believe sex is some sort of disease only to be engaged in for short periods of time and only for the purposes of procreation.
The solution? A headline change to “Bonk Longer.” Supporting the change, an Advanced Medical Institute spokesperson explained, “I think that people who understand the word ‘bonk’ understand it, and the ones who don’t, don’t. … I don’t think [kids] would ask about the word ‘bonk’ as they would about ‘sex,’ and if they do, parents are free to just gloss over it and say it’s nothing important.”
The power of logic.
