In a unique approach to illustrating just how long Cadbury Adams Stride gum lasts, the company has launched a website on which several people sitting at a desk chew gum while doing random acts of nothingness. There’s also a contest which be can enter by submitting a 100 word statement of what they would do for a ridiculously long time and, if selected, a photograph of them doing it. No, you can’t film yourself having herculean long sex nor can you be gross, obscene, violent or any of those other activities that irk lawywers but you can do just about anything else. Who knows if it will sell any gum but I wasted a good 20 minutes watching some of the videos.
