On Monday, Euro RSCG London will launch a billboard campaign for Polaroid that will feature visuals of sex dolls, handcuffs and blindfolds. The campaign, with the words, “love” and “be mine,” are taking advantage of Valentine’s day to promote Polaroid’s decidedly old school photo technology. Barring Outkast giving Polaroid some cool factor by mentioning the company in their hit song, “Hey Ya,” there’s not much going for Polaroid these days. It’s sort of like an aging, out of fashion actresses/model doing a Playboy spread before she heads out to pasture for good.
